Facebook is one of the most popular social networks on earth, outperforming every other competitor for reach and active users. After nearly two decades of continuous growth, the number of Facebook users is on track to reaching the three-billion threshold, providing a basket of opportunities for businesses and brands of all sizes. Facebook marketing has become a trend for nearly every social media marketer , and in 2022, Facebook’s advertising revenue surpassed 113 billion U.S. dollars. The figure says that around 60 percent of the total social media users are generating revenues through Facebook.